Fashion is an art. We are the colors. It is primaire.
Primaire started with an observation. Many men with fashion lack taste and style. American, French, and Italian clothing companies outsource to China; where there is child labor, poor wages, and factories that decimate our planet. They put a heavy price stamp on their product and exchange quality for convenience. We wanted to build a company that treated people with respect; from the clothing maker to the customer. Utilizing manufacturing systems that reduce the carbon footprint. Primaire ethically sources materials and uses cruelty-free systems to protect humankind. You will love our products and the way you feel when you wear them.
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